About Us

We are flat-fee, full-service real estate agents. With the rapid growth of the internet, it has never been easier for consumers to access house listings and related local information. Today, more than 90% of real estate transactions begin with internet searches. Consumers are more educated and self-directed than ever before.

Because consumers now do so much early preparation work on their own and because housing information is so readily available, the role and workload of real estate brokers and agents have diminished. Also advance in technology have made the transactions simpler as well. However, most real estate brokers and agents still take a 3% commission. We believe there is a demand for a flat-fee real estate agent service, much the same way as accountants, lawyers, and other professionals, such as consultants or independent contractors charge clients based on an hourly rate or a certain amount for a certain task. Therefore, we designed a pricing model completely based on the philosophy that people should only pay for the services they receive – no more, no less. In our pricing model, buyers pay a $150 upfront showing fee per house and $1,500 for the rest of the process. Sellers pay a $3,000 commission to sell a house.

We are also seasoned IT professionals. We invest heavily in finding ways to further automate and streamline the real estate transaction process with the latest information technology. In other words, as we continue to improve our efficiency, we create space to save more for our clients.

We named our website loc.com because "loc" is the abbreviation of location – and in real estate, everyone knows it's all about location!

Our Agents:

Huiming Gu

Huiming is a Texas real estate agent (License # 665904) working under the guidance of All Side Realty (Broker License # 537407). Huiming is also a veteran IT professional and seasoned open source advocate. Huiming founded a series of successful online ventures, including TedJob.com, which he sold to QuinStreet (NASDAQ:QNST) in 2008. Huiming is also among the first founders of Lawyer.com. In the real estate space, Huiming collected and developed information on USA.com, which assists people in location research. Huiming's pet project, calculator.net, which has many free real estate-related calculators, is the largest online calculator website globally. Huiming graduated with a Ph.D in Ceramics Engineering from Drexel University in 2004. He also holds a Master's degree in Microelectronics from the Chinese Academy of Science and a B.S. in Material Science & Engineering from Tsinghua University. In his spare time, he enjoys playing soccer, polishing his photography skills, and traveling with his family.

Jianrong Wang

Jianrong Wang is a Texas real estate agent (license # 667902) with All Side Realty (Broker License # 537407). He is a resident of The Woodlands since 1994. Jianrong holds a doctorate degree in Math from University of Pittsburgh. He received his B.S. from China University of Science and Technology. Jianrong is an avid golfer, with 2 sons graduated from The Woodlands High School golf program.